Privacy Policy

This privacy policy explains how this website collects, uses, stores and protects personal data when you visit or interact with our pages. We are committed to handling your information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Data We Collect

We collect limited data to operate this website and improve your experience. The categories of data we may process include:

Automatically collected data. When you visit this website, our servers and third-party analytics tools may record your IP address, browser type and version, operating system, referring URL, pages visited, time and date of access, and approximate geographic location derived from your IP address. This data is collected through server logs and cookies.

Voluntarily provided data. If you contact us through any form or email link on this website, we receive the information you choose to include, such as your name, email address, and the content of your message.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health information, or biometric data.

How We Use Your Data

We use the data we collect for the following purposes:

To operate, maintain and improve this website and its content. To analyse how visitors use the site so we can identify technical issues and improve navigation. To respond to enquiries or messages you send to us. To comply with legal obligations, including requirements under UK gambling content regulations and advertising standards.

We do not use your personal data for automated decision-making or profiling. We do not sell, rent, or trade your personal data to third parties for marketing purposes.

Legal Basis for Processing

Under UK GDPR, we process personal data on the following legal bases:

Legitimate interests (Article 6(1)(f)). We process automatically collected data to maintain website security, analyse traffic patterns, and improve content quality. We have assessed that these interests do not override your fundamental rights and freedoms.

Consent (Article 6(1)(a)). Where we use non-essential cookies or analytics tools that require consent, we obtain your permission through our cookie consent mechanism before processing begins. You may withdraw consent at any time.

Legal obligation (Article 6(1)(c)). We may process data where necessary to comply with applicable laws, including responding to lawful requests from regulatory or law enforcement authorities.

Cookies and Tracking Technologies

This website uses cookies and similar technologies. For detailed information about the types of cookies we use, their purposes, and how to manage your preferences, please refer to our Cookie Policy.

Data Sharing

We may share your data with the following categories of recipients:

Hosting and infrastructure providers that store and serve our website content. Analytics providers that help us understand website usage in aggregated or pseudonymised form. Legal and regulatory authorities where required by law or to protect our legitimate interests.

Where we share data with third-party service providers, we ensure appropriate contractual safeguards are in place. We do not transfer personal data outside the United Kingdom unless adequate protection is ensured in compliance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Server logs are typically retained for no more than 12 months. Analytics data is retained in aggregated form. If you contact us, we retain correspondence for up to 24 months after the last communication unless a longer retention period is required by law.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

The right to access your personal data and obtain a copy. The right to rectification of inaccurate or incomplete data. The right to erasure of your data in certain circumstances. The right to restrict processing. The right to data portability where processing is based on consent or contract. The right to object to processing based on legitimate interests. The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided at the bottom of this page. We will respond to your request within one month, as required by law.

Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include TLS encryption for data in transit, access controls for administrative systems, and regular review of our security practices.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

Children’s Privacy

This website publishes informational content about online gambling intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

Third-Party Links

This website contains links to external websites, including the UK Gambling Commission, BeGambleAware, GAMSTOP, and other organisations. We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal data.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. The date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection. You can contact the ICO through their website at ico.org.uk or by telephone on 0303 123 1113.